During the following ten years most network broadcasts, and nearly all local programming, continued to be in black-and-white.
The first national color broadcast (the 1954 Tournament of Roses Parade) in the US occurred on January 1, 1954. The first national live television broadcast in the US took place on Septemwhen President Harry Truman’s speech at the Japanese Peace Treaty Conference in San Francisco was transmitted over AT&T’s transcontinental cable and microwave radio relay system to broadcast stations in local markets. The 19440 World MOVIE inspired many Americans to buy their first television set and then in 1948, the popular radio show Texaco Star Theater made the move and became the first weekly televised variety show, earning host Milton Berle the name “Mr Television” and demonstrating that the medium was a stable, modern form of entertainment which could attract advertisers. Televised events such as the 1936 Summer Olympics in Germany, the 19340 coronation of King George VI in the UK, and David Sarnoff’s famous introduction at the 1939 New York World’s Fair in the US spurred a growth in the medium, but World War II put a halt to development until after the war. The first television shows were experimental, sporadic broadcasts viewable only within a very short range from the broadcast tower starting in the 1930s.
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